KRBA 1340AM
the pioneer station
The Pioneer Station, KRBA 1340AM, has been on the air since May 1938. Programming includes Southern Gospel and classic Country, including artists pre-1970. Weekday live broadcasts of the Swap Shop have been a staple of the East Texas farmer, rancher, and country folks since 1958!
KZXL 96.3FM
hot 96.3
An Urban Contemporary format, a variety of Hip-Hop and R&B, better known as Rhythmic CHR. It targets an audience of males and females ages 18-35 encompassing all ethnicities. Men make up 50-75% of the total market share. Women make up 25 – 50% of the total market share. A stronger sense of community identity is exhibited by female listeners. 77.5% of these women are head of their households. 53% of women are more likely to purchase a product when the advertisement is tailored specifically to their interests. Women that listen to this format spend a greater portion of their income on: food, drinks, clothing, home furnishings, personal care, health & beauty aids, entertainment, travel, recreation and education. KZXL-FM reaches the Lufkin & Nacogdoches metro area and 10 surrounding East Texas counties, broadcasting the equivalent of 50,000 watts of power from 800 foot tower.
KYBI 100.1FM
your country choice
Y-100, Your Country Choice, plays familiar country hits that the listening audience wants to hear. Y-100 plays a true blend of country music that appeals to even the occasional country listener. Y-100 blends the country hits of today with those of previous decades and Texas country that attracts audiences of all ages and backgrounds. The format features the artists from today’s biggest stars such as, Kenny Chesney, Maren Morris, Brett Young, Kelsea Ballerini, Cody Johnson, William Clark Green, Mike Ryan, Carly Pearce and more! In addition to today’s favorite artists, Y-100 also features the legends of country music like: Alabama, Waylon Jennings, Willie Nelson, Merle Haggard, Hank Williams Jr., Randy Travis, David Allan Coe and more! The combination of today’s hit country, the legends and Texas music gives Y-100 the widest variety of country music and makes the station Your Country Choice! KYBI FM reaches the Lufkin & Nacogdoches metro area and 10 surrounding East Texas counties, broadcasting the equivalent of 50,000 watts of power from 800 foot tower.
ksml 1260AM & 103.7FM
cbs sports affiliate
The only full time dedicated sports station in the nine county coverage area and a CBS affiliate, broadcasts major market and local radio hosts. Local programming includes Gary Ivins, local sports personality in a weekday live, call-in show. Voice of the Lufkin Panthers, football, baseball, softball, and basketball games are broadcast on 103.7FM and streams on mobile devices. The real Lone Star Sports station, professional broadcasts include the Houston Astros, Houston Rockets, and Houson Texans.
KSML 101.9FM
supermix
The Heritage Station, Supermix 101.9FM, Spanish format targets Hispanics of all age groups. Since 1970, broadcasting the best mix of Regional Mexican music and is the only full time, full power Spanish radio station in East Texas. KSML FM reaches the Lufkin & Nacogdoches metro area and 10 surrounding East Texas counties, broadcasting the equivalent of 50,000 watts of power from 800 foot tower.